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Search Engine Optimization

Search Engine Optimization, or SEO, is a tool that came about in the mid 1990’s during the earlier stages of web production. It is used to generate growth and visibility to a site by having the site listed on the left side of the first page of the major search engines. This listing is called natural or “organic” search results, which can produce more traffic to your website because your site will appear more frequently in the top organic search engine results once your website has had the proper SEO techniques applied. ActiveNation has developed SEO Maintenance Packages to monitor and maintain all SEO techniques on a monthly basis.

Why would a company need such a technique you may ask? SEO is considered an internet marketing strategy since it places businesses in a superior ranking position within the search engine’s results pages. There are search engine optimizers, website developers, and web designers that utilize SEO methods to improve the amount of visitors that frequent a company’s website which can help turn a visitor into a customer.

It’s important for your website to have superior search engine placement because it not only improves your company’s web visibility, but SEO also provides the consumer with relevant and adequate search results for the product or information they are seeking. Just think about when a potential patron types keywords into a search engine and sees your company listed on the first page. This puts your company at a huge advantage over all of the other companies that follow.

While SEO is a great marketing technique, businesses must know the difference between good SEO and bad SEO, or white hat SEO versus black hat SEO. White hat SEO is consistent, provides quality service and longevity for a company’s website while black hat SEO is deceptive and ultimately will lead to company sites being banned from search engines. The reason for this is simple, white hat SEO complies with search engines’ rules and guidelines while assuring the search engines that the results will directly match a consumer’s needs. Companies and potential patrons should be cautious of black hat SEO because it uses deceptive techniques such as hidden text by making the text the same color as the background of a page or it may just lead you to a page that is completely irrelevant to your needs. This is recognized as cloaking.

All in all, if you have a solid company website and an efficient SEO company to advise you on the SEO process; search engine optimization can be a consistent, convenient, and inexpensive approach to increase visibility and possible profitability for your company.

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